Nissan uses virtual reality in car design co-creation project
Nissan is no stranger to co-creation, the car brand this year launched a significant project to co-create new innovations for its #JukeRide campaign. Once again it is finding new ways to engage people...
View ArticleThe collaborative economy strikes a blow for the individual
If the idea of crowdsourced labour immediately calls to mind low-wage piece work services such as Amazon’s Mechanical Turk, it’s heartening to hear of models that don’t seem intent on turning the...
View ArticleProblematic and inspiring, Kony 2012 sets a new viral standard
BackgroundTo some, it is an inspirational, eye-opening call to arms, harnessing the massive viral power of the social web to educate the world about the genocidal actions of a Ugandan warlord. To...
View ArticleWho Funded Amanda Palmer?
It still has 22 days to run at the time of writing, but it seems safe to say the Kickstarter campaign by American cabaret-punk singer Amanda Palmer has achieved something fairly remarkable.Having...
View ArticleSharp FanLabs attempts to make better TVs through mass research
Sports sponsorship is an area of increasing experimentation. The award-winning Heineken StarPlayer proved that a smart sponsorship idea can come to life in an engaging way on digital channels, through...
View ArticleLego Cuusoo: the website that sets the benchmark for crowd-sourcing
It happens several times a week. A brand, likely spurred on by its marketing or design department, announces a crowd-sourcing initiative. Although the press release will claim that said initiative...
View ArticleCrowd-funding site in Brazil nears £1m in pledges
Catarse, the Brazilian crowd-funding site, is set to hit a few landmarks in the coming month. It's set to break £1m of funding across 250 projects. Translated as catharsis in English, the site is in a...
View ArticleRed Bull Launchpad: crowd-sourcing well done
It may be that Red Bull is simply out of ideas. More likely is that they want to put the future activities of the brand into the hands of consumers to become even more of a fans' favoutire.This is what...
View ArticleYourvine rewards people for helping brands plan the future
Bestival, the UK music festival hosted on the Isle of Wight, has taken up the services of a new company called Yourvine, which rewards people for completing tasks for brands.In 'Level 1' of a challenge...
View ArticleEmerging Trends Webinar - July
During the latest 12ahead webinar we covered a number of the most business-critical emerging trends in digital, from social re-engineering to the new customer journey. These trends will be critical in...
View ArticleBlueprints required for vans and tanks, as crowdsourcers get ambitious
The Defence Advanced Research Projects Agency (DARPA), an arm of the U.S. Department of Defence, plans to launch a design competition for a new amphibious vehicle for the US Marines.Tags:...
View ArticleThe story of the world's first crowd-sourced car, and what happened next
In the not-quite-five years since its launch, Local Motors has done what its CEO and founder, former US Marine and Harvard Business School Graduate John B. Rogers, intended to do - it has brought to...
View ArticleCrowd-sourced country: how Icelandic people are rewriting the constitution
They were all crowded uncomfortably into one boat when their banking sector collapsed in 2008, saddling a country of 320,000 people with €50bn of debt - or €156,250 for every man, woman and child....
View Articlesxsw 2013: Seth Priebatsch on using technology to innovate faster
How can the human race innovate faster, are we doing so and if so, what’s the evidence can we look at to support this idea?These are the questions SCVNGR and Level Up founder Seth Priebatsch attempted...
View ArticleTesco harnesses power of the crowd with group deals
'Wouldn't it be great if you had more control of the products we stock on our shelves?'. That's the central pitch of Tesco's new Group-Buy initative. The retailer wants to involve customers in product...
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